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Qualitative Research Methods in Public Relations and Marketing Communications - Hardcover

Daymon, Christine; Holloway, Immy

 
9780415471176: Qualitative Research Methods in Public Relations and Marketing Communications
Hardcover
ISBN 10: 0415471176 ISBN 13: 9780415471176
Publisher: Routledge, 2010

Synopsis

The second edition of this highly accessible, core textbook continues to offer students a practical guide to the process of planning, undertaking and writing about qualitative research in public relations and marketing communications. Through clear explanations and illustrations, the book encourages undergraduate and master level students to engage with the main approaches and techniques for conducting critical, reflective investigations.

This new edition:

  • Identifies the skills and strategies needed to conduct authentic, trustworthy research

  • Highlights specific analytical techniques associated within the main research approaches

  • Provides new sections on internet-based research, critical discourse analysis, historical research, action research and mixed methods research

Qualitative Research Methods in Public Relations and Marketing Communications will be invaluable for those undertaking research methods courses on public relations and marketing communication degrees, as well as those working on a dissertation.

"synopsis" may belong to another edition of this title.

About the Author

Dr Christine Daymon is an Associate Professor in the School of Media, Communication and Culture at Murdoch University in Western Australia, where she is Academic Chair for postgraduate courses in Communication and Media Management. An active researcher, her interests centre on communication in organizations, gendered issues in public relations, and cross-cultural learning.

Professor Immy Holloway is based at Bournemouth University, UK at the Centre for Qualitative Research, where she teaches research and supervises research students. She has written numerous books on qualitative research, some of which have been translated into several languages.

"About this title" may belong to another edition of this title.

Publisher
Routledge
Publication date
2010
Language
English
ISBN 10 
0415471176
ISBN 13 
9780415471176
Binding
Hardcover
Edition number
2
Number of pages
416

Other Popular Editions of the Same Title

9780415471183: Qualitative Research Methods in Public Relations and Marketing Communications

Featured Edition

ISBN 10:  0415471184 ISBN 13:  9780415471183
Publisher: Routledge, 2010
Softcover