Changing The Performance: A Companion Guide to Arts, Business and Civic Engagement

Rowntree, Julia

Softcover

ISBN 10: 0415379342 ISBN 13: 9780415379342

Publisher: Routledge, 2006

A book about the arts and about business, and the interplay between the two. This work is an account of experiences forging the business sponsorship campaign at the London International Festival of Theatre (LIFT). It proposes that fundraising for the arts is much more than simply a function for generating income.

Review:

'A readable, clear and above all useful insight into the world of arts fundraising and sponsorship in the UK.' – Andrew Missingham, Creative Producer

'Invaluable as a record of the painstaking preparation behind LIFT's work, and useful too as a handbook on funding and sponsorship.' – Janet Suzman

Synopsis:

A result of many years of research and practice, "Changing the Performance" is a book about the arts and about business, and the interplay between the two. Julia Rowntree gives a fascinating account of her experiences forging the business sponsorship campaign at the London International Festival of Theatre (LIFT). Raising intriguing questions, this book proposes that fundraising for the arts is much more than simply a function for generating income. It fulfils an ancient social role of connection across levels of power, expertise, culture, gender and generation. Rowntree describes why these dynamics are vital to society's ability to adapt. "Changing the Performance" is an inspiring manual for arts practitioners concerned with the relationship between business, the arts and wider society, and particularly those engaged in fundraising.