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Creative Problem Solving for Managers: Developing Skills for Decision Making and Innovation - Softcover
Synopsis
This accessible text provides a lively introduction to the essential skills of creative problem solving. Using extensive case-studies and examples from a range of business situations, it explores various problem-solving theories and techniques, illustrating how these can be used to solve a range of management problems. Thoroughly revised and redesigned, this new edition retains the accessible and imaginative approach to problem-solving skills of the first edition. Contents include: * blocks to creativity and how to overcome them * key techniques including lateral thinking, morphological analysis and synectics * computer-assisted problem solving * increased coverage of group problem-solving techniques and paradigm shift. As creativity is increasingly recognized as a key skill for successful managers, this book will be welcomed as a comprehensive introduction for students and practising managers alike.
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About the Author
Tony Proctor is Professor of Marketing, University College Chester; he was formerly Head of Management at Keele University.
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Creative Problem Solving for Managers
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Creative Problem Solving for Managers
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Creative Problem Solving for Managers: Developing Skills for Decision Making and Innovation
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Creative Problem Solving for Managers
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Creative Problem Solving for Managers
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Creative Problem Solving for Managers
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Creative Problem Solving for Managers: Developing Skills for Decision-Making and Innovation, 2nd Ed.
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Florence, Kentucky, U.S.A.: Routledge, 2005
ISBN 10: 0415345421
ISBN 13: 9780415345422
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Creative Problem Solving for Managers
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