Marketing and Consumption in Modern Japan: 122 (Routledge Studies in the Growth Economies of Asia) - Hardcover
Book 118 of 156: Routledge Studies in the Growth Economies of Asia
Synopsis
This book explores the development in Japan throughout the twentieth century of marketing and consumerism. It shows how Japan had a long established indigenous traditional approach to marketing, separate from Western approaches to marketing, and discusses how the Japanese approach to marketing was applied in the form of new marketing activities, which, responding to changing patterns of consumption, contributed considerably to Japan's economic success. The book concludes with a discussion of how Japanese approach to marketing is likely to develop at a time when globalisation and international marketing are having an increasing impact in Japan.
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About the Author
Kazuo Usui is a Professor at Saitama University, Faculty of Economics, Japan, and a Visiting Professor at the University of Edinburgh, Business School, UK.
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MARKETING AND CONSUMPTION IN MODERN JAPAN (HB 2014)
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Marketing and Consumption in Modern Japan (Hardcover)
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Taylor & Francis Ltd, London, 2014
ISBN 10: 0415323134
ISBN 13: 9780415323130
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Hardcover. Condition: new. Hardcover. This work explores the development in Japan throughout the 20th century of marketing, consumption and marketing thought. It shows how Japan had a long established indigenous tradition of marketing thought, separate from Western marketing thought, and discusses how Japanese marketing thought was applied in the form of new marketing activities, which, responding to changing patterns of consumption, contributed considerably to Japan's economic success. The book concludes with a discussion of how Japanese marketing and marketing thought are likely to develop at a time when globalization and international marketing are having an increasing impact in Japan. This work explores the development in Japan throughout the 20th century of marketing, consumption and marketing thought. It also discusses how these are likely to develop at a time when globalization and international marketing are having an increasing impact in Japan. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Seller Inventory # 9780415323130
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