Perspectives on Public Relations Research (Routledge Advances in Management and Business Studies) - Softcover

Book 28 of 107: Routledge Advances in Management and Business Studies

Moss, Danny; Vercic, Dejan; Warnaby, Gary

 
9780415316187: Perspectives on Public Relations Research (Routledge Advances in Management and Business Studies)
Softcover
ISBN 10: 0415316189 ISBN 13: 9780415316187
Publisher: Routledge, 2003

Synopsis

The practice and study of public relations has grown significantly within Europe over the past decade, yet as a discipline, it remains a relatively unexplored field. This volume of papers brings together contributions from some of the leading international public relations academics and practitioners who provide valuable insights into the theories underpinning current public relations thinking and practice, and illustrate the diversity of perspectives that characterize this evolving area. Key issues discussed include:-

* the contribution of public relations to strategic management in organizations
* the feminization of public relations
* the function of rhetorical study in our understanding of modern corporate dialogue
* international perspectives of public relations.

A valuable aid to both students and practitioners, this fascinating book challenges some of the traditional assumptions about public relations practice.

"synopsis" may belong to another edition of this title.

About the Author

Danny Moss, Dejan Vercic, Gary Warnaby

"About this title" may belong to another edition of this title.

Publisher
Routledge
Publication date
2003
Language
English
ISBN 10 
0415316189
ISBN 13 
9780415316187
Binding
Paperback
Edition number
1
Number of pages
286

Other Popular Editions of the Same Title

9780415217675: Perspectives on Public Relations Research (Routledge Advances in Management and Business Studies)

Featured Edition

ISBN 10:  0415217679 ISBN 13:  9780415217675
Publisher: Routledge, 1999
Hardcover