Items related to The Language of Advertising: Written Texts (Intertext)
Synopsis
The Intertext series has been specifically designed to meet the needs of contemporary English Language Studies. The core book, Working with Texts, is the foundation text which provides an introduction to language analysis. It is complemented by a range of 'satellite' titles which provide students with hands-on practical experience of textual analysis through special topics. They can be used individually or in conjunction with Working with Texts.
Drawing on literary and linguistic theory for analysis of texts, The Language of Advertising covers all aspects of advertising language, from the interrelation of language, image and layout to the discourse between 'reader' and advertisement.
The second edition has been substantially rewritten to incorporate recent developments in the field. Features include:
* a range of new advertisements, from Orange to Young Person's Railcard
* new material on internet advertising and its influence on paper texts
* new material on advertising designed to be seen 'on the move'
* new activities to support student-directed study
* updated Further Reading sections and a list of URLs for students to visit.
"synopsis" may belong to another edition of this title.
Product Description
Language of Advertising
Review
'A very useful selection of example texts. Provok[es] the student to pursue the social and cultural through attention to language' - Language and Literature 'The second edition of The Language of Advertising is a really useful update of a good text. The author presents interesting material in a very clear, lively, and concise manner, and includes a range of engaging exercises.' - Anne Cronin, Lancaster University
"About this title" may belong to another edition of this title.
- PublisherRoutledge
- Publication date2002
- ISBN 10 0415278031
- ISBN 13 9780415278034
- BindingPaperback
- Edition number1
- Number of pages144
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The Language of Advertising: Written Texts (Intertext)
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Taylor & Francis Ltd, United Kingdom, London, 2002
ISBN 10: 0415278031
ISBN 13: 9780415278034
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Paperback. Condition: Very Good. The Intertext series has been specifically designed to meet the needs of contemporary English Language Studies. The core book, Working with Texts, is the foundation text which provides an introduction to language analysis. It is complemented by a range of 'satellite' titles which provide students with hands-on practical experience of textual analysis through special topics. They can be used individually or in conjunction with Working with Texts. Drawing on literary and linguistic theory for analysis of texts, The Language of Advertising covers all aspects of advertising language, from the interrelation of language, image and layout to the discourse between 'reader' and advertisement. The second edition has been substantially rewritten to incorporate recent developments in the field. Features include: * a range of new advertisements, from Orange to Young Person's Railcard * new material on internet advertising and its influence on paper texts * new material on advertising designed to be seen 'on the move' * new activities to support student-directed study * updated Further Reading sections and a list of URLs for students to visit. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR002927807
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