Using jargon-free language and lively, up-to-date examples, Semiotics: The Basics demystifies this highly interdisciplinary subject. Along the way, the reader will find out:
* what is a sign?
* which codes do we take for granted?
* what is a text?
* how can semiotics be used in textual analysis?
* who were Saussure, Peirce, Barthes and Jakobson - and why are they important?
Features include a glossary of key terms and realistic suggestions for further reading. There is also a highly-developed and long-established online version of the book at: www.aber.ac.uk/media/Documents/S4B
"synopsis" may belong to another edition of this title.
Daniel Chandler is a Lecturer in the deprtment of Theatre, Film and Television Studies at the University of Wales, Aberystwyth.
Following the successful Basics format, this is the book for anyone coming to semiotics for the first time. Using jargon-free language and lively, up-to-date examples, 'Semiotics: The Basics' demystifies this highly interdisciplinary subject. Along the way, the reader will find out: * What is a sign? * Which codes do we take for granted? * What is a text? * How can semiotics be used in textual analysis? * Who are Barthes, Jakobson, Peirce and Saussure - and why are they important? Features include a glossary of key terms and realistic suggestions for further reading. There is also a highly-developed and long-established online version of the book.
"About this title" may belong to another edition of this title.
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