Items related to The Changing Face of Multinationals in South East Asia...

The Changing Face of Multinationals in South East Asia (Working in Asia) - Hardcover

Book 2 of 11: Working in Asia

Andrews, Tim; Baldwin, Bryan J.; Chompusri, Nartnalin

 
9780415260954: The Changing Face of Multinationals in South East Asia (Working in Asia)
Hardcover
ISBN 10: 0415260957 ISBN 13: 9780415260954
Publisher: Routledge, 2002

Synopsis

This book examines how and why corporate strategy, structure and culture is continuing to change markedly in South East Asia. Among the issues that have forced widespread changes in the region are the economic meltdown, the growth in electronic technology, regional market integration, changing levels of education, business process standardisation and transparency measures, the rise in 'corporate governance' and political developments among the targeted countries. Specifically, this book discusses the changing nature of MNC business culture, strategy and practice in the ASEAN regional trading bloc. This comprises Thailand, Vietnam, Myanmar, Lao PDR, Malaysia, Singapore, Indonesia, Brunei and the Philippines. This book provides a rich and detailed account of how and why these organisations are evolving and restructuring in the post-economic crisis era. Multiple, in-depth case-studies are incorporated from the point of view of participants.

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About the Author

Tim G. Andrews is Senior Lecturer in International Marketing at Bristol Business School, University of the West of England. He is currently publishing a body of work on business/strategy in the Greater Mekong Subregion. Prior to his appointment in the UK he was a Market Development Executive (Laos and Yunnan) for a major oil corporate subsidiary based in Thailand. Bryan J. Baldwin OBE is Senior Advisor to the Loxley Conglomerate in Bangkok. With over 20 years experience as Chief Executive for Castrol (Thailand) Ltd he is one of the most well-known and highly regarded Western business executives based in SE Asia. Formerly Chairman of the British Chamber of Commerce in Thailand Bryan was awarded the OBE in 1994 for "services to British Commercial interests in Thailand." Nartnalin Chompusri was a marketing executive for several multinational telecommunications corporations based in SE Asia. She currently works at University of West of England in a technical capacity.

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Publisher
Routledge
Publication date
2002
Language
English
ISBN 10 
0415260957
ISBN 13 
9780415260954
Binding
Hardcover
Edition number
1
Number of pages
344