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E-Commerce Usability: Tools and Techniques to Perfect the On-Line Experience - Softcover

 
9780415258340: E-Commerce Usability: Tools and Techniques to Perfect the On-Line Experience

Synopsis

Top performing dotcoms share a common feature. It isn't a new software plug-in or a design gadget or any other piece of technology. These sites share a passionate focus on usability. This book is written by an international usability consultant, writer and trainer who specializes in the design and evaluation of web-based and wireless applications, e-commerce sites and interactive television. The author has worked with a number of blue-chip clients that value usability, including Hewlett-Packard, Thomas Cook, Philips, the Financial Times and Motorola. This guide is designed for software developers, project managers, business analysts and user interface designers, and does not require a background in human factors or usability. E-Commerce Usability: Tools and Techniques to Perfect the On-Line Experience presents a practical, structured, customer-centered design method that encourages innovation yet helps you make sure your final design is still easy to use.

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Review

...these are tools that the entire design team can use, not just for those 'weird usability people'. -- Keith Instone, Founder of usableweb.com

Dr Travis has been instrumental in building these capabilities in several development teams in HP. -- Debbie Mrazek, Customer Experience Manager, Hewlett-Packard

Dr Travis knows the web usability territory well, and he lays out a clear map for newcomers to follow. -- Ben Shneiderman, author 'Designing the User Interface'

Read this book to avoid e-commerce failures. Read this book to survive. Read this book to win. -- John Rhodes, Founder and President of WebWord.com

From the Author

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  • PublisherCRC Press
  • Publication date2002
  • ISBN 10 0415258340
  • ISBN 13 9780415258340
  • BindingPaperback
  • LanguageEnglish
  • Edition number1
  • Number of pages200

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Paperback. Condition: Very Good. Top performing dotcoms share a common feature. It isn't a new software plug-in or a design gadget or any other piece of technology. These sites share a passionate focus on usability. This book is written by an international usability consultant, writer and trainer who specializes in the design and evaluation of web-based and wireless applications, e-commerce sites and interactive television. The author has worked with a number of blue-chip clients that value usability, including Hewlett-Packard, Thomas Cook, Philips, the Financial Times and Motorola. This guide is designed for software developers, project managers, business analysts and user interface designers, and does not require a background in human factors or usability. E-Commerce Usability: Tools and Techniques to Perfect the On-Line Experience presents a practical, structured, customer-centered design method that encourages innovation yet helps you make sure your final design is still easy to use. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR003275467

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