Advertising (Routledge Introductions to Media and Communications) - Softcover

Book 4 of 5: Routledge Introductions to Media and Communications

MacRury, Iain

 
9780415251266: Advertising (Routledge Introductions to Media and Communications)
Softcover
ISBN 10: 0415251265 ISBN 13: 9780415251266
Publisher: Routledge, 2008

Synopsis

Advertising, once seen as 'the official art of capitalist society' is an increasingly commonplace component of a characteristically promotional culture. Iain MacRury's Advertising offers the means to explore and evaluate this transition with an introduction to advertising for the contemporary reader.

Advertising provides a clear and easy guide to a changing cultural and commercial genre. It explores how advertising can be studied as a cultural industry, and as a sign system, and how adverts and the reception of adverts can be considered drawing on approaches from literary criticism, structuralism, post-structuralism, psychoanalysis and ethnography.

Written in an accessible and interesting style, Advertising is the ideal introductory book for students of media, communication and journalism.

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About the Author

Iain MacRury is Principal Lecturer in the School of Social Sciences, Media and Cultural Studies at the University of East London. His previous publications include The Dynamics of Advertising (co-authored with Barry Richards and Jackie Botterill, 2000) and Buy This Book: Studies in Advertising and Consumption (co-edited with Mica Nava, Andrew Blake and Barry Richards, 1996).

"About this title" may belong to another edition of this title.

Publisher
Routledge
Publication date
2008
Language
English
ISBN 10 
0415251265
ISBN 13 
9780415251266
Binding
Paperback
Edition number
1
Number of pages
336

Other Popular Editions of the Same Title

9780415251259: Advertising (Routledge Introductions to Media and Communications)

Featured Edition

ISBN 10:  0415251257 ISBN 13:  9780415251259
Publisher: Routledge, 2008
Hardcover