Advertising (Routledge Introductions to Media and Communications)

4 avg rating
( 2 ratings by Goodreads )
 
9780415251266: Advertising (Routledge Introductions to Media and Communications)
View all copies of this ISBN edition:
 
 

Advertising, once seen as 'the official art of capitalist society' is an increasingly commonplace component of a characteristically promotional culture. Iain MacRury's Advertising offers the means to explore and evaluate this transition with an introduction to advertising for the contemporary reader.

Advertising provides a clear and easy guide to a changing cultural and commercial genre. It explores how advertising can be studied as a cultural industry, and as a sign system, and how adverts and the reception of adverts can be considered drawing on approaches from literary criticism, structuralism, post-structuralism, psychoanalysis and ethnography.

Written in an accessible and interesting style, Advertising is the ideal introductory book for students of media, communication and journalism.

"synopsis" may belong to another edition of this title.

About the Author:

Iain MacRury is Principal Lecturer in the School of Social Sciences, Media and Cultural Studies at the University of East London. His previous publications include The Dynamics of Advertising (co-authored with Barry Richards and Jackie Botterill, 2000) and Buy This Book: Studies in Advertising and Consumption (co-edited with Mica Nava, Andrew Blake and Barry Richards, 1996).

"About this title" may belong to another edition of this title.

Other Popular Editions of the Same Title

9780415251259: Advertising (Routledge Introductions to Media and Communications)

Featured Edition

ISBN 10:  0415251257 ISBN 13:  9780415251259
Publisher: Routledge, 2008
Hardcover

9780130851635: Advertising: Test Item File

Prenti..., 2000
Softcover

Top Search Results from the AbeBooks Marketplace

1.

MacRury, Iain
Published by Routledge
ISBN 10: 0415251265 ISBN 13: 9780415251266
New Softcover Quantity Available: 1
Print on Demand
Seller:
Rating
[?]

Book Description Routledge. Condition: BRAND NEW. BRAND NEW Softcover - This title is now printed on demand - please allow added time for shipment! A Brand New Quality Book from a Full-Time Veteran Owned Bookshop in business since 1992!. Seller Inventory # 3405661

More information about this seller | Contact this seller

Buy New
32.73
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds

2.

MACRURY, IAIN.
Published by Routledge (2008)
ISBN 10: 0415251265 ISBN 13: 9780415251266
New Paperback Quantity Available: 1
Seller:
Herb Tandree Philosophy Books
(Stroud, GLOS, United Kingdom)
Rating
[?]

Book Description Routledge, 2008. Paperback. Condition: NEW. 9780415251266 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. For all enquiries, please contact Herb Tandree Philosophy Books directly - customer service is our primary goal. Seller Inventory # HTANDREE0225529

More information about this seller | Contact this seller

Buy New
25
Convert currency

Add to Basket

Shipping: 8
From United Kingdom to U.S.A.
Destination, rates & speeds

3.

MacRury, Iain (Author)
Published by Routledge (2008)
ISBN 10: 0415251265 ISBN 13: 9780415251266
New Paperback Quantity Available: 2
Seller:
Revaluation Books
(Exeter, United Kingdom)
Rating
[?]

Book Description Routledge, 2008. Paperback. Condition: Brand New. 1st edition. 336 pages. 8.43x5.43x0.75 inches. In Stock. Seller Inventory # __0415251265

More information about this seller | Contact this seller

Buy New
26.89
Convert currency

Add to Basket

Shipping: 7.50
From United Kingdom to U.S.A.
Destination, rates & speeds

4.

Iain MacRury
Published by Taylor Francis Ltd, United Kingdom (2009)
ISBN 10: 0415251265 ISBN 13: 9780415251266
New Paperback Quantity Available: 1
Seller:
Book Depository hard to find
(London, United Kingdom)
Rating
[?]

Book Description Taylor Francis Ltd, United Kingdom, 2009. Paperback. Condition: New. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. Advertising, once seen as the official art of capitalist society is an increasingly commonplace component of a characteristically promotional culture. Iain MacRury s Advertising offers the means to explore and evaluate this transition with an introduction to advertising for the contemporary reader. Advertising provides a clear and easy guide to a changing cultural and commercial genre. It explores how advertising can be studied as a cultural industry, and as a sign system, and how adverts and the reception of adverts can be considered drawing on approaches from literary criticism, structuralism, post-structuralism, psychoanalysis and ethnography. Written in an accessible and interesting style, Advertising is the ideal introductory book for students of media, communication and journalism. Seller Inventory # BTE9780415251266

More information about this seller | Contact this seller

Buy New
35.01
Convert currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, rates & speeds

5.

MacRury, Iain
Published by Routledge (2009)
ISBN 10: 0415251265 ISBN 13: 9780415251266
New Paperback Quantity Available: 2
Seller:
Murray Media
(NORTH MIAMI BEACH, FL, U.S.A.)
Rating
[?]

Book Description Routledge, 2009. Paperback. Condition: New. Never used!. Seller Inventory # P110415251265

More information about this seller | Contact this seller

Buy New
40.34
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds

6.

Iain MacRury
Published by Routledge (2009)
ISBN 10: 0415251265 ISBN 13: 9780415251266
New Paperback Quantity Available: 1
Seller:
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description Routledge, 2009. Paperback. Condition: New. 1. Seller Inventory # DADAX0415251265

More information about this seller | Contact this seller

Buy New
37.26
Convert currency

Add to Basket

Shipping: 3.10
Within U.S.A.
Destination, rates & speeds

7.

Iain MacRury
Published by Routledge (2009)
ISBN 10: 0415251265 ISBN 13: 9780415251266
New Softcover Quantity Available: 1
Seller:
Irish Booksellers
(Portland, ME, U.S.A.)
Rating
[?]

Book Description Routledge, 2009. Condition: New. book. Seller Inventory # M0415251265

More information about this seller | Contact this seller

Buy New
41.69
Convert currency

Add to Basket

Shipping: 2.54
Within U.S.A.
Destination, rates & speeds

8.

Iain MacRury
Published by Routledge 2008-12-19 (2008)
ISBN 10: 0415251265 ISBN 13: 9780415251266
New Quantity Available: 5
Seller:
Chiron Media
(Wallingford, United Kingdom)
Rating
[?]

Book Description Routledge 2008-12-19, 2008. Condition: New. Brand new book, sourced directly from publisher. Dispatch time is 4-5 working days from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Seller Inventory # NU-TNFPD-00005431

More information about this seller | Contact this seller

Buy New
21.78
Convert currency

Add to Basket

Shipping: 30
From United Kingdom to U.S.A.
Destination, rates & speeds

9.

MacRury, Iain
Published by Routledge
ISBN 10: 0415251265 ISBN 13: 9780415251266
New PAPERBACK Quantity Available: 1
Seller:
Cloud 9 Books
(Wellington, FL, U.S.A.)
Rating
[?]

Book Description Routledge. PAPERBACK. Condition: New. 0415251265 New Condition. Seller Inventory # NEW99.2261246

More information about this seller | Contact this seller

Buy New
48
Convert currency

Add to Basket

Shipping: 3.88
Within U.S.A.
Destination, rates & speeds

10.

Iain MacRury
Published by Routledge (2008)
ISBN 10: 0415251265 ISBN 13: 9780415251266
New Paperback Quantity Available: 1
Seller:
Books Express
(Portsmouth, NH, U.S.A.)
Rating
[?]

Book Description Routledge, 2008. Paperback. Condition: New. 1. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. Buy with confidence, excellent customer service!. Seller Inventory # 0415251265n

More information about this seller | Contact this seller

Buy New
109.37
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds