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Synopsis
What are the forces shaping today's business world? Understanding Business Environments provides key readings which introduce the student to the factors underlying the business environment. Including chapters by gurus such as Anthony Giddens, Stuart Hall and Will Hutton, the book covers:
* social forces including the social structure and long-term social change
* technological factors including Information Technology and new production technologies
* economic factors including the impact of macroeconomic policy and of the financial system
* political factors including the legal environment and government-business relations.
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About the Author
Michael Lucas, the Open University
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Understanding Business Environments
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