Items related to The Role of Resources in Global Competition: 27 (Routledge...

The Role of Resources in Global Competition: 27 (Routledge Studies in International Business and the World Economy) - Hardcover

Book 10 of 78: Routledge Studies in International Business and the World Economy

Fahy, John

 
9780415237116: The Role of Resources in Global Competition: 27 (Routledge Studies in International Business and the World Economy)
Hardcover
ISBN 10: 0415237114 ISBN 13: 9780415237116
Publisher: Routledge, 2001

Synopsis

Dramatic changes are taking place in the world of international business as we move forward in the twenty first century. Increasing levels of international trade and foreign direct investment, the growth of huge multinational corporations, and the emergence of new centres of economic prosperity are all evident. Businesses are faced with the challenge of having to survive and succeed in this competitive environment. This book looks specifically at the question of how firms attain a sustainable competitive advantage (SCA) in a global environment characterised by above average levels of geographic scope, marketing convergence and cross-national interdependencies. This work will be of essential interest to academics and researchers in the fields of international strategy and international business.

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About the Author

John Fahy

"About this title" may belong to another edition of this title.

Publisher
Routledge
Publication date
2001
Language
English
ISBN 10 
0415237114
ISBN 13 
9780415237116
Binding
Hardcover
Edition number
1
Number of pages
218