Synopsis
The Discourse of Advertising explores the language of contemporary advertising. Cook argues that advertisements are always in complex interaction with the texts around them, with music and pictures, and with the people who make and experience them. This second edition addresses contemporary advertising in the context of current changes in communication. Advertisements span a range of mediums from billboards to email and the author sensitively analyses their social functions and effects on the individual. New advertisements include those for Barnardos and the Royal Navy,Philips, Wonderbra and Wrigleys, and the book has also been substantially rewritten. This is a comprehensive and invaluable reference guide to all aspects of the language of advertising.
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About the Author
Guy Cook
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The Discourse of Advertising (Interface)
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The Discourse of Advertising
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The Discourse of Advertising
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Condition: Very Good. 2nd. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 13287476-6
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The Discourse of Advertising (Interface (London, England).)
Published by
Taylor & Francis Ltd, United Kingdom, London, 2001
ISBN 10: 0415234557
ISBN 13: 9780415234559
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Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
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Paperback. Condition: Very Good. The Discourse of Advertising explores the language of contemporary advertising. Cook argues that advertisements are always in complex interaction with the texts around them, with music and pictures, and with the people who make and experience them. This second edition addresses contemporary advertising in the context of current changes in communication. Advertisements span a range of mediums from billboards to email and the author sensitively analyses their social functions and effects on the individual. New advertisements include those for Barnardos and the Royal Navy,Philips, Wonderbra and Wrigleys, and the book has also been substantially rewritten. This is a comprehensive and invaluable reference guide to all aspects of the language of advertising. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR002540619
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The Discourse of Advertising (Interface)
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Paperback. Condition: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Seller Inventory # CHL5951675
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The INTERFACE Series: The Discourse of Advertising
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Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pencil markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:9780415234559. Seller Inventory # 4943478
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The INTERFACE Series: The Discourse of Advertising
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Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains highlighter markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:9780415234559. Seller Inventory # 4943477
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The INTERFACE Series: The Discourse of Advertising
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Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pen & pencil markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:9780415234559. Seller Inventory # 4943480
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THE DISCOURSE OF ADVERTISING.
Seller: Hay Cinema Bookshop Limited, Hay on Wye, United Kingdom
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Reprint. 8vo. xii + 256pp. B/w. illustrations. Paperback in original pictorial red wrapps. lettered in white, very good. ISBN 0415234557 US$9. Seller Inventory # 181110
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Discourse of Advertising
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Condition: As New. Unread book in perfect condition. Seller Inventory # 1405882