Ford and the Global Strategies of Multinationals: The North American Auto Industry (Routledge Studies in International Business and the World Economy) - Hardcover
Synopsis
Today, the Multinational Enterprise (MNE) is seen as a leading agent in the process of globalization. As they adopt global strategies, MNE's are seen to be creating stronger, deeper and more lasting links amongst countries, thus shifting the balance of power inexorably in their favour, to the detriment of the state. This book interrogates this idea by undertaking a historical analysis of the global strategies of Ford.
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About the Author
Maria Isabel Studer Noguez
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Ford and the Global Strategies of Multinationals; The North American auto industry
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Ford and the Global Strategies of Multinationals : The North American Auto Industry
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Taylor & Francis Group, 2001
ISBN 10: 0415205794
ISBN 13: 9780415205795
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Ford and the Global Strategies of Multinationals: The North American Auto Industry: Ford Motor Company and the Automobile Industry in Canada and . International Business and the World Economy)
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