Synopsis
Advertising Language analyses the ways advertisers use language to gain and retain the attention of their audience, with particular emphasis on puns and metaphors. The book contains a unique chapter on images of women in Japanese advertising and is the only book to contrast British and Japanese advertising, subsequently revealing penetrating insights into these two cultures.
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About the Author
Keiko Tanaka is Senior Research Fellow at Hertford College, Oxford.
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Advertising Language: A Pragmatic Approach to Advertisements in Britain and Japan
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Routledge, 1999
ISBN 10: 0415198356
ISBN 13: 9780415198356
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Advertising Language: A Pragmatic Approach to Advertisements in Britain and Japan
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Advertising Language
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Advertising Language : A Pragmatic Approach to Advertisements in Britain and Japan
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Condition: Très bon. Advertising Language: A Pragmatic Approach to Advertisements in Britain and Japan | K. Tanaka | Routeledge, 1999. In-8° broché, 148p. Couverture propre. Dos solide. Intérieur frais sans soulignage ou annotation. Exemplaire de bibliothèque : petit code barre en pied de 1re de couv., cotation au dos, rares et discrets petits tampons à l'intérieur de l'ouvrage. Très bon état général [Ba38+] Pour les expéditions internationales, nous consulter au préalable pour l ajustement des frais de port qui seront peut-être revus à la baisse/ For international shipments, please contact us in advance to adjust shipping costs. |. Seller Inventory # DS-ST21-RXRM
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