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Synopsis
Advertising Language analyses the ways advertisers use language to gain and retain the attention of their audience, with particular emphasis on puns and metaphors. The book contains a unique chapter on images of women in Japanese advertising and is the only book to contrast British and Japanese advertising, subsequently revealing penetrating insights into these two cultures.
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About the Author
Keiko Tanaka is Senior Research Fellow at Hertford College, Oxford.
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Advertising Language : A Pragmatic Approach to Advertisements in Britain and Japan
Seller: Better World Books Ltd, Dunfermline, United Kingdom
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Condition: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # GRP29260877
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Advertising Language: A Pragmatic Approach to Advertisements in Britain and Japan
Published by
Routledge, 1999
ISBN 10: 0415198356
ISBN 13: 9780415198356
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Soft cover
First Edition
Seller: Tim's Used Books Provincetown Mass., Provincetown, MA, U.S.A.
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Soft cover. Condition: Very Good. 1st Edition. No marks in text. Ships today in a cardboard enclosure. Seller Inventory # 252167
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Advertising Language: A Pragmatic Approach to Advertisements in Britain and Japan
Seller: Anybook.com, Lincoln, United Kingdom
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Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,350grams, ISBN:9780415198356. Seller Inventory # 9536945
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Advertising Language: A Pragmatic Approach to Advertisements in Britain and Japan
Seller: WeBuyBooks, Rossendale, LANCS, United Kingdom
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paperback. Condition: Very Good. Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # rev3429936763
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Advertising Language: A Pragmatic Approach to Advertisements in Britain and Japan
Seller: Goulds Book Arcade, Sydney, Newtown, Sydney, NSW, Australia
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Paper Back. Condition: Very Good. 148 pages. Books listed here are not stored at the shop. Please contact us if you want to pick up a book from Newtown. Seller Inventory # 159008
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Advertising Language : A Pragmatic Approach to Advertisements in Britain and Japan
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Condition: As New. Unread book in perfect condition. Seller Inventory # 2051918
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Advertising Language
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Condition: New. pp. 168 This item is printed on demand. Seller Inventory # 7408308
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Advertising Language : A Pragmatic Approach to Advertisements in Britain and Japan
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Advertising Language
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Advertising Language : A Pragmatic Approach to Advertisements in Britain and Japan
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Condition: As New. Unread book in perfect condition. Seller Inventory # 2051918
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