This updated text provides a lively introduction to the essential skills of creative problem solving. Using extensive case-studies and examples from a wide range of business situations, it explores a wide range of problem-solving theories and techniques, illustrating how these can be used to solve a range of management problems.
Thoroughly revised and redesigned, this new edition retains the accessible and imaginative approach to problem solving skills of the first edition. Contents include:
As creativity is increasingly recognized as a key skill for successful managers, this book will be welcomed as a comprehensive introduction for students and practising managers alike.
"synopsis" may belong to another edition of this title.
How can managers tackle complex problems? How do you encourage innovation? How do you implement new solutions? Is creativity the key to management success?
This accessible text provides a lively introduction to the essential skills of creative problem solving. Using extensive case-studies and examples from a wide range of business situations, it explores a wide range of problem-solving theories and techniques, illustrating how these can be used to solve a range of management problems.
Thoroughly revised and redesigned, this new edition retains the accessible and imaginative approach to problem solving skills of the first edition. Contents include:
* blocks to creativity and how to overcome them
* key techniques including lateral thinking, morphological analysis and synectics
* computer-assisted problem solving
* increased coverage of group problem solving techniques and paradigm shift
As creativity is increasingly recognised as a key skill for successful managers, this book will be welcomed as a readable and comprehensive introduction for students and practising managers alike.
This text provides an essential introduction to the ideas and skills of creative problem solving. It shows how and why people are blocked in their thinking, how this impairs the creative problem solving process and how creative problem solving techniques can help overcome these difficulties. Theories of creative thinking are critically examined and used to justify the variety of techniques which can be used to find insights into difficult management problems. Contents include: paradigm shift and the need for creative thinking in management blocks to creativity and how to overcome them defining and redefining problems Extensive explanations and illustrations of the methods and techniquest of the creative problem solving process - Lateral Thinking, Morphological Analysis and Synectics evaluating ideas - qualitative and quantitative approaches implementing ideas and effecting the management of idea acceptance. Using case studies and case histories, together with extensive diagrams, examples and thought-provoking questions, this textbook provides the most up-to-date and extensive approach to this important topic.
"About this title" may belong to another edition of this title.
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,850grams, ISBN:9780415196796. Seller Inventory # 9847247
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,850grams, ISBN:9780415196796. Seller Inventory # 9847251
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,850grams, ISBN:9780415196796. Seller Inventory # 9847249
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