Synopsis
Romancing the Market is a radical rethinking of marketing understanding. Marketing and consumer research are dominated by the neo-classical ideals of the Enlightenment such as rigour, dispassion and the search for scientific 'truth'. In a series of provocative essays, the contributors challenge these assumptions with reference to the individuality, innovation and imagination of the Romantic movement.
The book contains essays by an international selection of the most creative contemporary marketing scholars, including Elizabeth Hirschman, Russell Belk, Craig Thompson and Robin Wensley. Illuminating, controversial and cutting edge, this is an essential work for all those interested in new directions in marketing and consumer research.
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About the Author
Stephen Brown, Bill Clarke, Anne Marie Doherty
From the Back Cover
"Two hundred years ago the romantic movement precipitated a revolution in aesthetics, sensibility and thought. The neoclassical ethos of order, rectitude and rationality was replaced by an emphasis on creativity, innovation, individuality, spontaneity and imagination."--BOOK JACKET. "Marketing, as an academic discipline, is dominated by neoclassical ideals of dispassionate science, 'truth' and objectivity. The international contributors to this volume argue for a neo-romantic approach to Marketing scholarship which will invigorate, infuriate and illuminate the discipline."--BOOK JACKET.
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Romancing the Market (Hardcover)
Published by
Taylor & Francis Ltd, London, 1998
ISBN 10: 0415184177
ISBN 13: 9780415184175
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Hardcover
First Edition
Seller: Grand Eagle Retail, Bensenville, IL, U.S.A.
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Hardcover. Condition: new. Hardcover. This collection is a rethinking of marketing understanding. Marketing and consumer research are dominated by the neo-classical ideals of the Enlightenment such as rigour, dispassion and the search for scientific "truth". In a series of essays, the contributors challenge these assumptions with reference to the individuality, innovation and imagination of the Romantic movement. The book contains essays by an international selection of contemporary marketing scholars, including Elizabeth Hirschman, Russell Belk, Craig Thompson and Robin Wensley. This work should be of value to those interested in directions in marketing and consumer research. A rethinking of marketing understanding. The book contains essays by an international selection of contemporary marketing scholars. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9780415184175
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Romancing the Market
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Ireland
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Condition: New. Romancing the Market is a radical rethinking of marketing understanding. The book contains essays by an international selection of the most creative contemporary marketing scholars. Editor(s): Brown, Stephen; Clarke, Bill; Doherty, Anne Marie. Series: Routledge Interpretive Marketing Research. Num Pages: 312 pages, illustrations. BIC Classification: KCA; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 156 x 21. Weight in Grams: 531. . 1998. 1st Edition. hardcover. . . . . Seller Inventory # V9780415184175
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Romancing the Market
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Hardcover. Condition: Brand New. 1st edition. 291 pages. 9.50x6.50x1.00 inches. In Stock. Seller Inventory # x-0415184177
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Romancing the Market
Seller: Kennys Bookstore, Olney, MD, U.S.A.
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Condition: New. Romancing the Market is a radical rethinking of marketing understanding. The book contains essays by an international selection of the most creative contemporary marketing scholars. Editor(s): Brown, Stephen; Clarke, Bill; Doherty, Anne Marie. Series: Routledge Interpretive Marketing Research. Num Pages: 312 pages, illustrations. BIC Classification: KCA; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 156 x 21. Weight in Grams: 531. . 1998. 1st Edition. hardcover. . . . . Books ship from the US and Ireland. Seller Inventory # V9780415184175
Stock Image
Romancing the Market (Hardcover)
Published by
Taylor & Francis Ltd, London, 1998
ISBN 10: 0415184177
ISBN 13: 9780415184175
New
Hardcover
First Edition
Seller: AussieBookSeller, Truganina, VIC, Australia
Seller rating 5 out of 5 stars
Hardcover. Condition: new. Hardcover. This collection is a rethinking of marketing understanding. Marketing and consumer research are dominated by the neo-classical ideals of the Enlightenment such as rigour, dispassion and the search for scientific "truth". In a series of essays, the contributors challenge these assumptions with reference to the individuality, innovation and imagination of the Romantic movement. The book contains essays by an international selection of contemporary marketing scholars, including Elizabeth Hirschman, Russell Belk, Craig Thompson and Robin Wensley. This work should be of value to those interested in directions in marketing and consumer research. A rethinking of marketing understanding. The book contains essays by an international selection of contemporary marketing scholars. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. Seller Inventory # 9780415184175
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