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Synopsis
Consumer Research: Postcards from the Edge is a collection of cutting-edge essays by leading exponents of postmodern consumer research from Europe and America. Topics covered include:
* chronicle, composition and fabulation in consumer research
* postmodern approaches to pluralism in consumer research
* marketing in cyberspace
* poststructuralism in marketing
* semiotics in marketing and consumer research
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About the Author
Stpehn Brown, Darach Turley
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Consumer Research: Postcards From the Edge
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Consumer Research: Postcards from the Edge (Consumer Research and Policy)
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Consumer Research: Postcards from the Edge
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Routledge, London and New York, 1998
ISBN 10: 041515684X
ISBN 13: 9780415156844
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Consumer Research : Postcards from the Edge
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Consumer Research (Consumer Research and Policy)
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Consumer Research (Consumer Research and Policy)
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Consumer Research
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