Marketing in Publishing (Studies in the Social History of) - Softcover

Birn, Robin; Forsyth, Patrick

Softcover

ISBN 10: 0415151341 ISBN 13: 9780415151344

Publisher: Routledge, 1997

Synopsis

Marketing in Publishing, offers a wealth of practical information on creative strategies to increase book sales in a competitive and rapidly-changing marketplace. It is the first comprehensive study in this area to be published since the ending of the Net Book Agreement.
Patrick Forsyth, now a marketing consultant, draws in his many years' experience of the publishing industry to reinstate marketing firmly where it should be: as an integral and integrated part of the whole marketing process.
Marketing in Publishing gives expert guidance on different elements of the marketing process, including advice on promotional and direct mail options, and a step-by-step section on how to make an effective sales call. It includes a valuable discussion of fusing market research intelligently to identify new opportunities and market niches. The book also features an authoritative chapter evaluating the importance of electronic publishing.
Completely up-to-date, Marketing in Publishing will be essential reading both for those working in marketing and editorial departments, and for students of publishing studies.

About this title

About the Author

Patrick Forsyth’s career in publishing has spanned editorial, sales, and marketing. Now a consultant, he runs Touchstone Training and Consultancy, specialising in marketing, sales and management communication skills. He is author of a number of successful business books including Marketing Successful Presentations and 101 Ways to Increase Sales.

Edition details

• Publisher: Routledge
• Publication date: 1997
• Language: English
• ISBN 10: 0415151341
• ISBN 13: 9780415151344
• Binding: Paperback
• Edition number: 1
• Number of pages: 172