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Marketing Apocalypse: Eschatology, Escapology and the Illusion of the End (Routledge Interpretive Marketing Research) - Hardcover

 
9780415148221: Marketing Apocalypse: Eschatology, Escapology and the Illusion of the End (Routledge Interpretive Marketing Research)

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The present volume of essays examines the extent to which the end of marketing is nigh. The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the twenty first century. Ranging from narratology to feminism, these suggestions are always enlightening, often provocative and occasionally outrageous. Maketing Apocalypse is required reading for anyone interested in the future of marketing.

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David Carson, Jim Bell, Stephen Brown

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9780415173568: Marketing Apocalypse: Eschatology, Escapology and the Illusion of the End (Routledge Interpretive Marketing Research)

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Brown, Stephen (Editor)/ Bell, Jim (Editor)/ Carson, David (Editor)
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. David Carson, Jim Bell, Stephen BrownThe present volume of essays examines the extent to which the end of marketing is nigh. The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the t. Seller Inventory # 594624294

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