Items related to The Marketing Casebook: Teacher's Manual
Synopsis
"The Marketing Casebook" is specifically designed to cover the key concepts of marketing theory through a series of integrated case studies. This manual is cross-referenced with the casebook and aims to help the tutor lead seminars and discussion groups on each of the cases and the related topic notes. The authors look at each case breaking it down into sub-headings: summary; core issues; topics for discussion; notes to reference; figures; and teaching suggestions. A particular feature are the 34 OHT masters which can be used as aids to discussions on both the theory notes and the cases.
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Marketing Casebook: Key Notes and Cases: Teachers' Manual
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Paperback. Condition: Very Good. Marketing Casebook: Key Notes and Cases: Teachers' Manual This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Seller Inventory # 7719-9780415105132
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Marketing Casebook: Key Notes and Cases: Teachers' Manual
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Paperback. Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Seller Inventory # 6545-9780415105132
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