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Adding Value: Brands and Marketing in Food and Drink (Comparative & International Business S.) - Hardcover
Synopsis
Market brands is one of the most prominent topics in business today. This volume sets out to discuss the impact market branding has had on major products and the business strategies which shape the success, or failure, of those brands. The economics of branding and accounting for brands are also dealt with. The volume traces prominent international success stories, revealing the surprises and strategies of some of the most familiar names in the market place, such as Coca Cola, Australian Wines, United Distillers. The contributions are from leading scholars in international business, economics, business history and marketing, and bring fresh international insight to our understanding of the development of market brands.
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Multivolume collection by leading authors in the field
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Adding Value : Brands and Marketing in Food and Drink
Seller: Better World Books Ltd, Dunfermline, United Kingdom
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Condition: Good. Ships from the UK. Used book that is in clean, average condition without any missing pages. Seller Inventory # 11743522-6
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Adding Value: Brands and Marketing in Food and Drink
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,700grams, ISBN:9780415095167. Seller Inventory # 9149493
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Adding Value: Brands and Marketing in Food and Drink
Seller: Ammareal, Morangis, France
Seller rating 5 out of 5 stars
Hardcover. Condition: Bon. Ancien livre de bibliothèque. Traces d'usure sur la couverture. Jaquette abîmée. Edition 1994. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Signs of wear on the cover. Damaged dust jacket. Edition 1994. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # D-270-584
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Adding Value: Brands and Marketing in Food and Drink (Comparative & International Business) (A FIRST PRINTING)
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Cengage Learning EMEA,,UK, 1994
ISBN 10: 0415095166
ISBN 13: 9780415095167
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Hardcover
First Edition
Seller: S.Carter, NEWPORT, United Kingdom
Seller rating 4 out of 5 stars
Hardcover. Condition: Near Fine. Dust Jacket Condition: Near Fine. 1st Edition. UK1ST.EDITION.1ST.PRINTING.NEAR FIEN HARDBACK IN NEAR FINE DUSTWRAPPER.a heavy book requiring extra postage for non uk address. Seller Inventory # 77DJFJJ
Quantity: 1 available