Synopsis
Most people have to communicate with colleagues every day and persuade them to understand their opinions or to accept their views. This handbook is a user-friendly and accessible text for anyone who is interested in such goal-oriented language. It extracts some 300 important, persuasive tactics from research findings in communication, linguistics, pragmatics and related fields, and presents them in a consistent manner. Such tactics as analogy, argument presentation, humour and metaphor are included. Each tactic is presented on a separate page with an analysis of its persuasive value. Two indexes - one by persuasive need and the other by tactic - allow readers full flexibility to use the handbook in their own way. This text is intended as a work of reference for courses which deal with the management of interaction, pragmatics, discourse analysis and communications.
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