Items related to Understanding Popular Culture

Understanding Popular Culture - Softcover

Fiske, John

 
9780415078764: Understanding Popular Culture

Synopsis

In this companion volume to Reading the Popular, Fiske presents a radical theory of what it means for culture to be popular.

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Review

...well-written and accessible. Making the difficult seem easy is Fiske's great talent. No introductory reading list in the field would be complete without a Fiske.'

Synopsis

What is popular culture? How does it differ from mass culture? What do popular 'texts' reveal about class, race, and gender dynamics in a society? This book takes a new approach to the study of such cultural artifacts as: jeans tabloid newspapers TV game shows. Fiske differentiates between mass culture - the cultural 'products' put out by an industrialized, capitalist society, and popular culture - the ways in which people use, abuse, and subvert these products to create their own meanings and message. Companion volume to Reading the Popular, this book presents a radically different theory of what it means for culture to be popular: that is, literally, of the people.

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