Synopsis
Keiko Tanaka offers an analysis of the linguistic devices that are used in advertisements, looking at the strategems which advertisers employ to gain and retain the attention of their audience. Using relevance theory as a framework, she sets out its key aspects and applies them to the language of written advertising in Britain and Japan. Particular emphasis is placed on `covert communication', puns and metaphors, and the book contains a unique chapter on images of women in Japanese advertising. It is fully illustrated throughout with recent contrasting advertisements drawn from the two countries. The book provides a compelling analysis of the language of advertising, and an exploration of Relevance Theory that will be of interest to scholars in many fields.
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About the Author
Keiko Tanaka is Senior Research Fellow at Hertford College, Oxford.
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Advertising Language: A Pragmatic Approach to Advertisements in Britain and Japan
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Advertising Language: A Pragmatic Approach to Advertisements in Britain and Japan
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Advertising Language: A Pragmatic Approach to Advertisements in Britain and Japan
Seller: Anybook.com, Lincoln, United Kingdom
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Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In fair condition, suitable as a study copy. Dust jacket in fair condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,500grams, ISBN:9780415076470. Seller Inventory # 9536947
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Advertising Language: A Pragmatic Approach to Advertisements in Britain and Japan
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Routledge, 1994
ISBN 10: 0415076471
ISBN 13: 9780415076470
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Advertising Language: A Pragmatic Approach to Advertisements in Britain and Japan
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Condition: Très bon. Advertising Language: A Pragmatic Approach to Advertisements in Britain and Japan | K. Tanaka | Routeledge, 1994. In-8° cartonné, 150p. Couverture propre. Dos solide . Intérieur frais sans soulignage ou annotation. Exemplaire de bibliothèque : petit code barre en pied de 1re de couv., cotation au dos, rares et discrets petits tampons à l'intérieur de l'ouvrage. Très bon état général pour cet ouvrage. [Phi14+] Pour les expéditions internationales, nous consulter au préalable pour l ajustement des frais de port qui seront peut-être revus à la baisse/ For international shipments, please contact us in advance to adjust shipping costs. |. Seller Inventory # QU-LGB4-7Z2U
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Advertising Language : A Pragmatic Approach to Advertisements in Britain and Japan
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Advertising Language
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