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Synopsis
The second edition of this widely used introductory textbook updates the work to take accounts of developments in the last few years. John Fiske's study equips the reader with a range of methods of analysing examples of communication in our society, together with a critical awareness of the theories underpinning them. The reader will be able to tease out the latent cultural meanings in such apparently simple communications as news photos or popular TV programmes.
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Review
`...shows a welcome ability to provide lucid and balanced summaries of a complex and diverse field.' -- British Book News
About the Author
John Fiske is Professor Emeritus in the Department of Communication Arts at the University of Wisconsin-Madison, USA.
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The John Fiske Collection Intr
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The John Fiske Collection Intr
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Introduction to Communication Studies (Studies in Culture and Communication) (Volume 1)
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Introduction to Communication Studies (Studies in Culture and Communication) (Volume 1)
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Introduction to Communication Studies (Studies in Culture and Communication) (Volume 1)
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Introduction to Communication Studies (Studies in Culture and Communication) (Volume 1)
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Introduction to Communication Studies
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Introduction to Communication Studies
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Introduction to Communication Studies (Studies in Culture and Communication) (Volume 1)
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Introduction to Communication Studies (Studies in Culture and Communication)
Published by
Taylor & Francis Ltd, United Kingdom, London, 1990
ISBN 10: 0415046726
ISBN 13: 9780415046725
Used
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Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
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Paperback. Condition: Very Good. The second edition of this widely used introductory textbook updates the work to take accounts of developments in the last few years. John Fiske's study equips the reader with a range of methods of analysing examples of communication in our society, together with a critical awareness of the theories underpinning them. The reader will be able to tease out the latent cultural meanings in such apparently simple communications as news photos or popular TV programmes. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR001244595
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