This introductory textbook has been revised and updated in order to take account of recent developments in communications. The author's aim is to equip students with a range of methods for the analysis of communication fields, and to provide them with a critical awareness of new theories.
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`...shows a welcome ability to provide lucid and balanced summaries of a complex and diverse field.' -- British Book News
John Fiske is Professor Emeritus in the Department of Communication Arts at the University of Wisconsin-Madison, USA.
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