Relationship Building in Public Relations (Routledge Research in Public Relations) - Softcover

Theunissen, Petra

Softcover

ISBN 10: 036787623X ISBN 13: 9780367876234

Publisher: Routledge, 2019

Synopsis

This book aims to provide an interdisciplinary approach to highlight the importance of relationships in public relations, delving not only into the organization-public relationships but also into interpersonal relationships within the industry in order to offer new, empirical insights into the impact and formation of such relationships. Theunissen and Sissons theorize that public relations cannot exist without interpersonal relationships and the ability to create and maintain such relationships. Taking a critical stance, the book will move beyond mere rhetoric and conjecture by providing solid evidence-based research results to inform their theories about the impact of relationships and dialogue on public relations thinking. Rather than following contemporary thinking, it aims to embrace current changes, look ahead and prepare a new generation for the challenges of 21st century public relations practice.

About this title

About the Author

Petra Theunissen is Senior Lecturer and Curriculum Leader for Public Relations at Auckland University of Technology, New Zealand

Helen Sissons is Senior Lecturer and Curriculum Leader for Journalism at Auckland University of Technology, New Zealand

Edition details

• Publisher: Routledge
• Publication date: 2019
• Language: English
• ISBN 10: 036787623X
• ISBN 13: 9780367876234
• Binding: Paperback
• Edition number: 1
• Number of pages: 232