Synopsis
Originally founded in 1889 as a manufacturer of playing cards, this book examines the history and political economic status of the multinational consumer electronics and video game giant Nintendo.
This book offers a deeper examination into Nintendo as a global media giant, with some of the industry’s best-selling consoles and most recognizable intellectual property including Mario, Pokémon, and Zelda. Drawing upon the theory of the political economy of communication, which seeks to understand how communication and media serve as key mechanisms of economic and political power, Randy Nichols examines how Nintendo has maintained its dominance in the global video game industry and how it has used its position to shape that industry. This book argues that while the company’s key figures and main franchises are important, Nintendo’s impact as a company – and what we can learn from its evolution – is instructive beyond the video game industry.
This book is perfect for students and scholars of media and cultural industries, critical political economy of media, production studies, and games studies.
"synopsis" may belong to another edition of this title.
About the Author
Randy Nichols is Associate Professor in the Division of Culture, Arts & Communication in the School of Interdisciplinary Arts & Sciences at the University of Washington Tacoma. His work focuses on the critical political economy of video games. He has published three books: The Video Game Business (2014), Inside the Video Game Industry (2016), and Political Economy of Media Industries (2019), as well as various articles and book chapters analyzing the interplay of the video game industry with other media industries and the implications of video games on cultural and creative industries policy.
"About this title" may belong to another edition of this title.
Other Popular Editions of the Same Title
Search results for Nintendo: Playing with Power (Global Media Giants)
Stock Image
Nintendo : Playing With Power
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: New. Seller Inventory # 50940140-n
Stock Image
Nintendo (Paperback)
Published by
Taylor & Francis Ltd, London, 2025
ISBN 10: 0367776405
ISBN 13: 9780367776404
New
Paperback
Seller: Grand Eagle Retail, Bensenville, IL, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: new. Paperback. Originally founded in 1889 as a manufacturer of playing cards, this book examines the history and political economic status of the multinational consumer electronics and video game giant Nintendo.This book offers a deeper examination into Nintendo as a global media giant, with some of the industrys best-selling consoles and most recognizable intellectual property including Mario, Pokemon, and Zelda. Drawing upon the theory of the political economy of communication, which seeks to understand how communication and media serve as key mechanisms of economic and political power, Randy Nichols examines how Nintendo has maintained its dominance in the global video game industry and how it has used its position to shape that industry. This book argues that while the companys key figures and main franchises are important, Nintendos impact as a company and what we can learn from its evolution is instructive beyond the video game industry. This book is perfect for students and scholars of media and cultural industries, critical political economy of media, production studies, and games studies. Originally founded in 1889 as a manufacturer of playing cards, this book examines the history and political economic status of the multinational consumer electronics and video game giant Nintendo. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9780367776404
Seller Image
Nintendo: Playing with Power (Paperback or Softback)
Published by
Routledge 9/29/2025, 2025
ISBN 10: 0367776405
ISBN 13: 9780367776404
New
Paperback or Softback
Seller: BargainBookStores, Grand Rapids, MI, U.S.A.
Seller rating 5 out of 5 stars
Paperback or Softback. Condition: New. Nintendo: Playing with Power. Book. Seller Inventory # BBS-9780367776404
Stock Image
Nintendo (Global Media Giants)
Seller: California Books, Miami, FL, U.S.A.
Seller rating 4 out of 5 stars
Condition: New. Seller Inventory # I-9780367776404
Stock Image
Nintendo : Playing With Power
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: As New. Unread book in perfect condition. Seller Inventory # 50940140
Stock Image
Nintendo
Print on DemandSeller: PBShop.store US, Wood Dale, IL, U.S.A.
Seller rating 5 out of 5 stars
PAP. Condition: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # L0-9780367776404
Stock Image
Nintendo
Print on DemandSeller: PBShop.store UK, Fairford, GLOS, United Kingdom
Seller rating 5 out of 5 stars
PAP. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # L0-9780367776404
Buy New
£ 30.22
£ 3.29 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: Over 20 available
Stock Image
Nintendo: Playing with Power (Global Media Giants)
Seller: Majestic Books, Hounslow, United Kingdom
Seller rating 4 out of 5 stars
Condition: New. Seller Inventory # 409555869
Buy New
£ 27.86
£ 6.50 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 3 available
Stock Image
Nintendo: Playing with Power (Global Media Giants)
Seller: Books Puddle, New York, NY, U.S.A.
Seller rating 4 out of 5 stars
Condition: New. Seller Inventory # 26404679746
Stock Image
Nintendo : Playing With Power
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: New. Seller Inventory # 50940140-n
Buy New
£ 27.97
£ 15 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 10 available