Foundations of Visual Communication: How Visuals Appear in Daily Life - Hardcover

Eriksson, Yvonne; Göthlund, Anette

Hardcover

ISBN 10: 0367771551 ISBN 13: 9780367771553

Publisher: Routledge, 2023

Synopsis

Drawing upon theories from visual studies, critical visual culture studies, and cognitive psychology, and with a special focus on gender and ethnicity, this book gives students a theoretical foundation for future work as visual communicators.

The book takes a closer look at the interwoven character of perception and reception that is present in everyday visual encounters. Chapters present a wide variety of visual examples from art history, digital media, and the images we encounter and use in our daily lives. With the tools to understand how images and text make meaning, students are thus prepared to better communicate through visual media.

This book serves as a main or supplementary text for visual communication or visual culture courses.

About this title

About the Author

Yvonne Eriksson is Professor in Information Design at Mälardalen University, Sweden.

Anette Göthlund is Professor in Visual Arts Education at Konstfack University of Arts, Crafts and Design, Sweden.

Edition details

• Publisher: Routledge
• Publication date: 2023
• Language: English
• ISBN 10: 0367771551
• ISBN 13: 9780367771553
• Binding: Hardcover
• Edition number: 1
• Number of pages: 142