Items related to Digital Marketing: A Practical Approach
- PublisherRoutledge
- Publication date2022
- ISBN 10 036770658X
- ISBN 13 9780367706586
- BindingHardcover
- LanguageEnglish
- Edition number4
- Number of pages356
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Digital Marketing : A Practical Approach
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Digital Marketing
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. With a background in sales, service, marketing and education, Alan Charlesworth has been involved in what we now call digital marketing as practitioner, trainer, researcher, teacher, writer and consultant since 1996.- Provides a step-by-. Seller Inventory # 649908271
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Digital Marketing : A Practical Approach
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Digital Marketing: A Practical Approach
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Digital Marketing
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Digital Marketing: A Practical Approach
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Digital Marketing (Hardcover)
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Taylor & Francis Ltd, London, 2022
ISBN 10: 036770658X
ISBN 13: 9780367706586
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Hardcover. Condition: new. Hardcover. Digital Marketing: A Practical Approach provides a step-by-step and comprehensive guide to implementing the key aspects of digital marketing. Building on the previous editions, this fully updated fourth edition takes an approach that prepares students for an active role in digital marketing. As well as topic-based exercises, the text also includes practical case-study exercises based on theory and recognized good practice which will ensure that readers will be able to analyse situations within the work place, identify the most appropriate course of action and implement the strategies and tactics that will help the organization meet its online objectives.Key updates to the new edition include:The role of the digital influencerDirect to Consumer (DTC) and omni-channel retailingIndividuals privacy and the role of organizations in gathering and storage of their personal dataEthical aspects of digital marketing and its impact on the environmentSEO and Googles development of the zero clickOnline ad fraudUpdated online resources available via the authors own siteThis essential text equips advanced undergraduate, postgraduate and executive education students with the tools to undertake any digital marketing role within a variety of organizations. Comprehensive support material available online for both students and instructors includes links to articles and opinion pieces, PowerPoint lecturer slides and questions based on the chapter material. Digital Marketing: A Practical Approach provides a step-by-step and comprehensive guide to implementing the key aspects of digital marketing. Building on the previous editions, this fully updated 4th edition takes an approach that prepares students for an active role in digital marketing. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Seller Inventory # 9780367706586
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Digital Marketing
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HRD. Condition: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # L1-9780367706586
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