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Semiotic Analysis and Public Policy: Connecting Theory and Practice (Routledge Studies in Governance and Public Policy) - Softcover

Book 36 of 51: Routledge Studies in Governance and Public Policy

Atkinson, Christopher L.

 
9780367671693: Semiotic Analysis and Public Policy: Connecting Theory and Practice (Routledge Studies in Governance and Public Policy)
Softcover
ISBN 10: 0367671697 ISBN 13: 9780367671693
Publisher: Routledge, 2020

Synopsis

Semiotic Analysis and Public Policy evaluates several key areas of public policy that are dependent on narrative, naming, sign, and branding to create meaning. Semiotic analysis, drawing on the work of Saussure, Peirce, and others, allows for creation of a case-oriented model of brand versus product, and of medium compared with message.

Using a critical Habermasian lens, Atkinson convincingly exposes approaches focusing too heavily on instrumentality and rhetoric that claims a resolution of complex societal dilemmas. Rooted in the literature on public policy and semiotics, Atkinson creates an opportunity to delve more fully into the creation of narratives and meaning in policy, and the origins and maintenance of public programs. Evaluation of such programs shows various levels of disconnect between popular understanding of public considerations, political outcomes, and what results from the administrative/regulatory process in support of the law.

This book will be of interest for scholars and researchers of public policy, policy analysis, public administration, public management, and policy implementation.

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About the Author

Christopher L. Atkinson is Assistant Professor in the Public Administration program at the University of West Florida in Pensacola, Florida, USA. He serves as contributing faculty in the doctoral program at Walden University and has taught courses in the School of Public Administration at Florida Atlantic University, Boca Raton, Florida, and at Unity College, Unity, Maine. He received his PhD from Florida Atlantic University, and BA and MPA degrees from George Washington University in Washington, DC. His research interests include public management and policy studies, public budgeting and procurement, regulation, and emergency management.

"About this title" may belong to another edition of this title.

Publisher
Routledge
Publication date
2020
Language
English
ISBN 10 
0367671697
ISBN 13 
9780367671693
Binding
Paperback
Edition number
1
Number of pages
268