Items related to The History of the Vespa: An Italian Miracle (Routledge...

The History of the Vespa: An Italian Miracle (Routledge Studies in Cultural History) - Softcover

Book 57 of 147: Routledge Studies in Cultural History

Rapini, Andrea

 
9780367662257: The History of the Vespa: An Italian Miracle (Routledge Studies in Cultural History)
Softcover
ISBN 10: 0367662256 ISBN 13: 9780367662257
Publisher: Routledge, 2020

Synopsis

Despite the symbolic capital and the global commercial success of the Vespa scooter, there is no academic book dealing with its history, only literature produced by the company itself or by scooter enthusiasts. The origins of the Vespa are shrouded in mist, entrusted more to myth than to historical truth. Based on lengthy research carried out in Piaggio’s historical archives and on an interdisciplinary approach, this volume aims to fill this gap. It shows how the Vespa took techniques from the most advanced aeronautical industries in the world, adapting and hybridizing them in an original way, and how the company disseminated its models in the transnational social space.

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About the Author

Andrea Rapini is Assistant Professor at the University of Modena and Reggio Emilia.

"About this title" may belong to another edition of this title.

Publisher
Routledge
Publication date
2020
Language
English
ISBN 10 
0367662256
ISBN 13 
9780367662257
Binding
Paperback
Edition number
1
Number of pages
146