Items related to How to Win at CRM: Strategy, Implementation, Management

How to Win at CRM: Strategy, Implementation, Management - Softcover

Kinnett, Seth

 
9780367657888: How to Win at CRM: Strategy, Implementation, Management
Softcover
ISBN 10: 0367657880 ISBN 13: 9780367657888
Publisher: Auerbach Publications, 2020

Synopsis

This book provides clarity and guidance on effective strategy, implementation and management of CRM. It explores both the conceptual and cultural context of CRM initiatives along with the particulars of CRM system implementation and management. In order to provide this clarity, it surveyed the existing academic publications surrounding CRM, sales force automation, and related topics within information systems literature. The book supplements this research with insights from CRM experts to provide a robust picture of the CRM landscape and how to improve it no matter what role you play within your organization. This book is for everyone who wants to achieve CRM success.

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About the Author

Seth Kinnett

From the Back Cover

This book provides clarity and guidance on effective strategy, implementation and management of CRM. It explores both the conceptual and cultural context of CRM initiatives along with the particulars of CRM system implementation and management. In order to provide this clarity, it surveyed the existing academic publications surrounding CRM, sales f

"About this title" may belong to another edition of this title.

Publisher
Auerbach Publications
Publication date
2020
Language
English
ISBN 10 
0367657880
ISBN 13 
9780367657888
Binding
Paperback
Edition number
1
Number of pages
220