Absolute Essentials of Public Relations (Absolute Essentials of Business and Economics) - Softcover

Moss, Danny; Desanto, Barbara

Softcover

ISBN 10: 0367653400 ISBN 13: 9780367653408

Publisher: Routledge, 2026

Synopsis

Absolute Essentials of Public Relations offers a valuable quick-start introduction to the many facets and forms of public relations theory and practice. It explores contemporary public relations through multiple lenses by focusing on what public relations essentially comprises, how it has come into existence, what contexts public relations works within, what tools and techniques professionals can deploy, and how professionals assess and justify the outcomes of their work.

Divided into two parts – Concepts and Theories, and Applications and Specialisms – the book covers the fundamental theories and concepts and their application in contemporary practice, which together broadly reflect the typical syllabus content for undergraduate, postgraduate, and post-experience introductory courses in public relations. The topics covered in both sections are complemented by mini cases, which showcase academic and professional insights into practice.

Offering a concise and approachable alternative to the mainstream, more heavyweight textbooks available, this book provides a comprehensive introduction to public relations theory and practice.

About this title

About the Author

Danny Moss, PhD, is Emeritus Professor of Corporate & Public Affairs at the University of Chester Business School and Co-Director of the International Centre for Corporate & Public Affairs Research.

Barbara DeSanto, Ed.D, APR, Fellow PRSA, Kansas State University Emeritus Professor, worked in journalism and public relations for 10 years, and spent the next 30 years in the classroom.

Edition details

• Publisher: Routledge
• Publication date: 2026
• Language: English
• ISBN 10: 0367653400
• ISBN 13: 9780367653408
• Binding: Paperback
• Edition number: 1
• Number of pages: 154