Absolute Essentials of Creative Thinking and Problem Solving (Absolute Essentials of Business and Economics) - Hardcover

Book 12 of 15: Absolute Essentials of Business and Economics

Proctor, Tony

 
9780367643454: Absolute Essentials of Creative Thinking and Problem Solving (Absolute Essentials of Business and Economics)
Hardcover
ISBN 10: 0367643456 ISBN 13: 9780367643454
Publisher: Routledge, 2021

Synopsis

This concise textbook provides a comprehensive and clear overview of the theory and practice of creative problem solving from a management perspective.

The book works step by step through the creative thinking process. Beginning with theoretical frameworks, it considers ways of thinking, defining problems and structuring responses to them, techniques for generating ideas, evaluating and defining them, and finally how technology can be used within the creative problem-solving process. Pedagogical features to aid learning include objectives at the start of each chapter, further reading suggestions and practical examples.

Divided into ten short chapters to suit content delivery, this textbook is designed as either core or recommended reading for advanced undergraduate, postgraduate, MBA and Executive Education students studying Creativity and Innovation, Management and Leadership and Management Skills.

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About the Author

Tony Proctor is Emeritus Professor of Marketing at University of Chester, UK.

"About this title" may belong to another edition of this title.

Publisher
Routledge
Publication date
2021
Language
English
ISBN 10 
0367643456
ISBN 13 
9780367643454
Binding
Hardcover
Edition number
1
Number of pages
136

Other Popular Editions of the Same Title

9780367643461: Absolute Essentials of Creative Thinking and Problem Solving (Absolute Essentials of Business and Economics)

Featured Edition

ISBN 10:  0367643464 ISBN 13:  9780367643461
Publisher: Routledge, 2024
Softcover