Items related to Impact of e-Commerce on Consumers and Small Firms

Impact of e-Commerce on Consumers and Small Firms - Softcover

Zappala, Salvatore

 
9780367593841: Impact of e-Commerce on Consumers and Small Firms
Softcover
ISBN 10: 036759384X ISBN 13: 9780367593841
Publisher: Routledge, 2020

Synopsis

The change from old to new technologies has fundamentally changed the relationship between the consumer and the firm. This book is at the frontier of behavioural research into how these new commercial realities are borne out in practice, examining the adoption of e-commerce by small firms and the transactional phenomenon that entails access to the Internet. In analyzing the process of e-commerce adoption and why e-commerce actors behave as they do, its coverage includes the adoption of information and communication technologies (ICT) by small firms; the use of ICT applications to support marketing and sales transactions; and the factors that influence consumers' online purchasing decisions.

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About the Author

Salvatore Zappala

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Publisher
Routledge
Publication date
2020
Language
English
ISBN 10 
036759384X
ISBN 13 
9780367593841
Binding
Paperback
Edition number
1
Number of pages
280