Synopsis
Essentials of Visual Interpretation explains how to talk and write critically about visual media and to examine how evolving visual environments, media, and technologies affect human selfunderstanding and culture formation.
Lively and accessibly written chapters provide a solid foundation in the tools and ideas of visual meaning, familiarizing readers with a growing, cross-cultural subfield, and preparing them to pursue thoughtful work in a variety of related disciplines. The authors include rich examples and illustrations―ranging from cave paintings to memes, from optical science to visual analytics, from ancient pictographs to smart phones―that engage students with the fascinating complexity of visual interpretation. Each chapter introduces students to key terms and concepts relevant to visual analysis, with ideas for short individual or group exercises to enhance understanding.
The book is ideal as a primer in visual analysis and visual communication for students in courses within communication studies, cultural studies, digital humanities, semiotics, media studies, and visual anthropology.
Online support materials include multimedia activities for students and links to additional resources for students and instructors.
"synopsis" may belong to another edition of this title.
About the Author
Rachel R. Reynolds is Associate Professor of Communication and Graduate Faculty in Communication, Culture & Media at Drexel University in Philadelphia. She researches discourse and semiotics of race, immigration, and gender.
Greg Niedt is an Instructor in the Liberal Arts department at the Pennsylvania Academy of the Fine Arts (PAFA) in Philadelphia. Greg’s research focuses on how discourses of cultural, gender, and linguistic diversity are represented in the urban landscape.
"About this title" may belong to another edition of this title.
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Essentials of Visual Interpretation
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Essentials of Visual Interpretation (Paperback)
Published by
Taylor & Francis Ltd, London, 2020
ISBN 10: 0367491281
ISBN 13: 9780367491284
New
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Paperback. Condition: new. Paperback. Essentials of Visual Interpretation explains how to talk and write critically about visual media and to examine how evolving visual environments, media, and technologies affect human selfunderstanding and culture formation.Lively and accessibly written chapters provide a solid foundation in the tools and ideas of visual meaning, familiarizing readers with a growing, cross-cultural subfield, and preparing them to pursue thoughtful work in a variety of related disciplines. The authors include rich examples and illustrationsranging from cave paintings to memes, from optical science to visual analytics, from ancient pictographs to smart phonesthat engage students with the fascinating complexity of visual interpretation. Each chapter introduces students to key terms and concepts relevant to visual analysis, with ideas for short individual or group exercises to enhance understanding.The book is ideal as a primer in visual analysis and visual communication for students in courses within communication studies, cultural studies, digital humanities, semiotics, media studies, and visual anthropology.Online support materials include multimedia activities for students and links to additional resources for students and instructors. Accessibly introducing the fundamental tools and ideas of visual meaning, this example-rich book an ideal primer in visual analysis and visual communication for introductory students in courses within communication studies, cultural studies, semiotics, media studies, and visual anthropology. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9780367491284
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Essentials of Visual Interpretation
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