Items related to Strategic Management: From Theory to Practice

Strategic Management: From Theory to Practice - Softcover

Amason, Allen

 
9780367430061: Strategic Management: From Theory to Practice
Softcover
ISBN 10: 0367430061 ISBN 13: 9780367430061
Publisher: Routledge, 2020

Synopsis

A focus on creating and sustaining a flow of profitable transactions, in other words, the creation of sustainable competitive advantage is the seemingly simple, yet complex goal of strategic leaders and managers. Allen Amason and Andrew Ward approach the topic of strategic management with this focus in mind. Rather than simply teaching theory and research, Amason and Ward seek to convey the fundamental keys to how strategy works.

This book is designed to help students think critically and understand fully how to strategically manage their future firms. In so doing, it will enable them to adapt and learn, even as their circumstances change; to apply sound logic and reasoning, even in new and unfamiliar settings. By conveying enduring and fundamental principles of economic and human behavior rather than simply reporting on the latest innovations, this book succeeds in preparing students to excel in the business environment over time, regardless of how it evolves.

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About the Author

Allen Amason is Dean of the College of Business at Georgia State University, USA

Andrew Ward is Associate Professor of Management at Lehigh University, USA

"About this title" may belong to another edition of this title.

Publisher
Routledge
Publication date
2020
Language
English
ISBN 10 
0367430061
ISBN 13 
9780367430061
Binding
Paperback
Edition number
2
Number of pages
342