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The Competitive Strength Of European, Japanese, And U.s. Suppliers On Asean Markets - Hardcover

Hiemenz, Ulrich; Langhammer, Rolf J; Agarwal, Jamuna P; Gross, Martin

 
9780367290993: The Competitive Strength Of European, Japanese, And U.s. Suppliers On Asean Markets

Synopsis

Originally published in 1987. This study evaluates micro- and macroeconomic determinants for the export performance of European suppliers to the markets of the Association of Southeast Asian Nations (ASEAN). By comparing marketing strategies and the respective economic environment of suppliers from ElH"ope , Japan , and the U S - the major exporter

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About the Author

Jamuna P. A garwal, Martin GroB, Ulrich Hiemenz, Friedrich von Kirchbach, Rolf J. Langhammer

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