Beauty of Crowdfunding: Blooming Creativity and Innovation in the Digital Era (Routledge Frontiers of Business Management) - Hardcover

Ryu, Sunghan

Hardcover

ISBN 10: 0367198533 ISBN 13: 9780367198534

Publisher: Routledge, 2019

Synopsis

Crowdfunding is emerging as a new source of financing for creativity and innovation. It promotes the launching and scaling of new projects for different types of creators by providing networked platforms and handy digital tools.

This book provides insight into crowdfunding and how crowdfunding contributes to our communities and society. The book includes an overview of existing discussions across different disciplines, i.e. entrepreneurship, information systems, marketing, and correlates the literature to the best crowdfunding practices.

The book begins with origins, basic notions, and antecedents of crowdfunding. In the main parts, it demonstrates the five distinguished facets of crowdfunding: Creativity, diversity, balance, connection, and change. It also addresses the drawbacks of crowdfunding and subsequent outcomes of crowdfunding success. Finally, it provides a perspective on the future of crowdfunding.

About this title

About the Author

Sunghan Ryu is Assistant Professor at USC-SJTU Institute of Cultural and Creative Industry in Shanghai Jiao Tong University. His research and teaching focus on IT innovations in cultural and creative domains from a business/management perspective. His current research projects revolve around crowdfunding and its impacts on creativity and innovation. He lives in Shanghai, China with his wife and three daughters.

Edition details

• Publisher: Routledge
• Publication date: 2019
• Language: English
• ISBN 10: 0367198533
• ISBN 13: 9780367198534
• Binding: Hardcover
• Edition number: 1
• Number of pages: 144