Items related to The Dynamics of Persuasion: Communication and Attitudes...
The Dynamics of Persuasion: Communication and Attitudes in the Twenty-first Century (Routledge Communication Series) - Softcover
Synopsis
Now in its seventh edition, this essential text continues to provide students with a comprehensive yet accessible overview of the study and practice of persuasive communication.
Attuned to the swift changes in the world of persuasion in the twenty-first century, this book covers how theories and research illuminate and adapt to our present digital era, with continued attention to ethical implications and today’s big topics. This new edition features updated definitions of key terms in the field as they relate to present-day practice; an integration of persuasion theories and the ubiquity of online influence; new examples and cases to illustrate persuasive communication’s approach to health campaigns, attitudes, communicator appeals, dissonance, and ethics; and a thorough reflection of the most current scholarship in the field.
The Dynamics of Persuasion, Seventh Edition provides a solid foundation for undergraduate students in communication studies and psychology to grasp the key concepts and practices of persuasive communication today.
The book is complemented by online resources for both instructors and students, including an instructor’s manual, lecture slides, sample test questions, and links to relevant articles and videos illustrating concepts presented in the text. Please visit www.routledge.com/cw/perloff.
"synopsis" may belong to another edition of this title.
About the Author
Richard M. Perloff, Professor of Communication, Psychology, and Political Science at Cleveland State University, is a nationally recognized scholar of persuasion and psychological perceptions of media. His Dynamics of Persuasion, first published in 1993, has emerged as a major scholarly textbook in the field. His articles on communication theories and psychological perceptions of news have appeared in Communication Theory, Communication Research, and Mass Communication and Society. A dedicated teacher, he has received teaching awards at Cleveland State University.
"About this title" may belong to another edition of this title.
- PublisherRoutledge
- Publication date2020
- ISBN 10 0367185792
- ISBN 13 9780367185794
- BindingPaperback
- LanguageEnglish
- Number of pages576
Buy New
View this item
£ 240.30
£ 22.03 shipping from U.S.A. to United Kingdom
Destination, rates & speedsOther Popular Editions of the Same Title
Search results for The Dynamics of Persuasion: Communication and Attitudes...
Stock Image
The Dynamics of Persuasion (Routledge Communication Series)
Seller: BooksRun, Philadelphia, PA, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Good. 7. Ship within 24hrs. Satisfaction 100% guaranteed. APO/FPO addresses supported. Seller Inventory # 0367185792-11-1
Quantity: 2 available
Stock Image
The Dynamics of Persuasion : Communication and Attitudes in the Twenty-First Century
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: As New. Used book that is in almost brand-new condition. Seller Inventory # 42488719-75
Quantity: 1 available
Stock Image
The Dynamics of Persuasion : Communication and Attitudes in the Twenty-First Century
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 45131822-6
Quantity: 1 available
Stock Image
The Dynamics of Persuasion: Communication and Attitudes in the Twenty-First Century (Routledge Communication Series)
Seller: SecondSale, Montgomery, IL, U.S.A.
Seller rating 4 out of 5 stars
Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00089476182
Quantity: 1 available
Stock Image
The Dynamics of Persuasion : Communication and Attitudes in the Twenty-First Century
Seller: Buchpark, Trebbin, Germany
Seller rating 5 out of 5 stars
Condition: Hervorragend. Zustand: Hervorragend | Seiten: 566 | Sprache: Englisch | Produktart: Bücher. Seller Inventory # 36751362/1
Quantity: 1 available
Stock Image
The Dynamics of Persuasion: Communication and Attitudes in the Twenty-First Century (Routledge Communication Series)
Seller: SGS Trading Inc, Franklin Lakes, NJ, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Good. Textbook, May Have Highlights, Notes and/or Underlining, BOOK ONLY-NO ACCESS CODE, NO CD, Ships with Tracking. Seller Inventory # SKU0225524
Quantity: 2 available
Stock Image
The Dynamics of Persuasion (Routledge Communication Series)
Seller: Toscana Books, AUSTIN, TX, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: new. Excellent Condition.Excels in customer satisfaction, prompt replies, and quality checks. Seller Inventory # Scanned0367185792
Quantity: 1 available