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The History of the Vespa: An Italian Miracle: 68 (Routledge Studies in Cultural History) - Hardcover
Book 57 of 147: Routledge Studies in Cultural History
Synopsis
Despite the symbolic capital and the global commercial success of the Vespa scooter, there is no academic book dealing with its history, only literature produced by the company itself or by scooter enthusiasts. The origins of the Vespa are shrouded in mist, entrusted more to myth than to historical truth. Based on lengthy research carried out in Piaggio’s historical archives and on an interdisciplinary approach, this volume aims to fill this gap. It shows how the Vespa took techniques from the most advanced aeronautical industries in the world, adapting and hybridizing them in an original way, and how the company disseminated its models in the transnational social space.
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About the Author
Andrea Rapini is Assistant Professor at the University of Modena and Reggio Emilia.
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History of the Vespa : An Italian Miracle
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The History of the Vespa (Hardcover)
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Hardcover. Condition: new. Hardcover. Despite the symbolic capital and the global commercial success of the Vespa scooter, there is no academic book dealing with its history, only literature produced by the company itself or by scooter enthusiasts. The origins of the Vespa are shrouded in mist, entrusted more to myth than to historical truth. Based on lengthy research carried out in Piaggios historical archives and on an interdisciplinary approach, this volume aims to fill this gap. It shows how the Vespa took techniques from the most advanced aeronautical industries in the world, adapting and hybridizing them in an original way, and how the company disseminated its models in the transnational social space. Based on lengthy research carried out in Piaggios historical archives and on an interdisciplinary approach, this book traces the genesis, the commercial success, and the making of the symbolic power of the Vespa from the foundation of the Pontedera plant in Tuscany in the 1920s to the early 1960s. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9780367077549
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Gebunden. Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Andrea Rapini is Assistant Professor at the University of Modena and Reggio Emilia.Despite the symbolic capital and the global commercial success of the Vespa scooter, there is no academic book dealing with its history, only literature produce. Seller Inventory # 274015283
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