Excerpt from Improving the Effectiveness, of Long-Range Planning in Smaller Corporations
There will, of course, be a number of factors contributing to the success of a small business. The overriding one is likely to be the capability of the chief executive, the entrepreneur, who is responsible for making his firm's success a reality. This is, however, self-evident. We need to be concerned with factors beyond this general level in order to make progress with our analysis; eight that are particularly im portant are growth through successful products and/or services, liquid ity, cost control, organizational development, responsiveness towards the business environment, business redirection opportunities, balancing owner's and corporation's financial planning and the role of outside resource persons.
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