Cal Newport discusses in his new book, Deep Work: Rules For Focused Success In A Distracted World, about how professionals of today have started valuing quantity over quality; and how this has turned young professionals of today into puppets who try to indulge in extensive multitasking, dealing with multiple emails and projects. This prevents them from doing 'deep work'; which is focused work free from all other distractions. This also means that the professionals of today should sort out their priorities.
Newport uses principles of psychology and neuroscience to enhance his points. He elaborates how to improve a person's cognitive abilities and how employers should encourage workers to not take shortcuts for completing projects. He claims that the best way to break away from the corporate race is to take a break from technology and social media and use some alone-time to rewind and introspect. Newport enforces the beliefs of a non-technophile to deliver work that is productive and efficiently delivered.
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Cal Newport is a professor of computer science at Georgetown University where he is also a founding member of the Center for Digital Ethics. In addition to his academic work, Newport is a New York Times bestselling author who writes for a general audience about the intersection of technology, productivity and culture. His books have sold millions of copies and been translated into over forty languages. He is also on the contributor staff for the New Yorker and hosts the popular Deep Questions podcasts. Newport lives with his wife and three sons in Takoma Park, Maryland.
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Paperback. Condition: Good. Read the Wall Street Journal Bestseller for cultivating intense focus for fast, powerful performance results for achieving success and true meaning in one's professional life (Adam Grant, author of Give and Take). Deep work is the ability to focus without distraction on a cognitively demanding task. It's a skill that allows you to quickly master complicated information and produce better results in less time. Deep Work will make you better at what you do and provide the sense of true fulfillment that comes from craftsmanship. In short, deep work is like a super power in our increasingly competitive twenty-first century economy. And yet, most people have lost the ability to go deep-spending their days instead in a frantic blur of e-mail and social media, not even realizing there's a better way. In Deep Work, author and professor Cal Newport flips the narrative on impact in a connected age. Instead of arguing distraction is bad, he instead celebrates the power of its opposite. Dividing this book into two parts, he first makes the case that in almost any profession, cultivating a deep work ethic will produce massive benefits. He then presents a rigorous training regimen, presented as a series of four rules, for transforming your mind and habits to support this skill. 1. Work Deeply 2. Embrace Boredom 3. Quit Social Media 4. Drain the Shallows A mix of cultural criticism and actionable advice, Deep Work takes the reader on a journey through memorable stories-from Carl Jung building a stone tower in the woods to focus his mind, to a social media pioneer buying a round-trip business class ticket to Tokyo to write a book free from distraction in the air-and no-nonsense advice, such as the claim that most serious professionals should quit social media and that you should practice being bored. Deep Work is an indispensable guide to anyone seeking focused success in a distracted world. An Amazon Best Book of 2016 Pick in Business & Leadership Wall Street Journal Business Bestseller A Business Book of the Week at 800-CEO-READ. Seller Inventory # 00108959251
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