More than Meets the Eye, 3Ed: An Introduction to Media Studies - Softcover

Burton, Graeme

Softcover

ISBN 10: 0340762047 ISBN 13: 9780340762042

Publisher: Hodder Education, 2001

Synopsis

More than Meets the Eye is an essential text for the study of media. It introduces all the key concepts and debates which today's students need to know, illuminating them with examples from across the different media. Taking account of the revised media syllabuses, this new edition incorporates the latest research on representation, on 'identity' and 'difference' and on news and ideology. It also explores the latest advances in digital TV, showing how these have affected our view of the media. Examples cover new media and film as well as TV, radio, advertising and the press.



Study aids include: activities taking account of coursework requirements in the A level syllabus; useful quotations; key questions, to check understanding of sections and to act as potential essay titles; the use of shorter, more manageable sections and summary statements to aid revision; reading lists and lists of resources for media students, with commentary.

About this title

Review

crammed with information ... an ideal textbook for FE courses in the media and communication studies (The Lecturer)

...manages throughout to strike the right balance between 'hard' ideas and classroom work. A feature of the author's approach is the use of spider diagrams showing how concepts and ideas interconnect. These are immensely helpful to the learner and provide accessible overviews in such a reassuringly large and detailed book. (The Times Higher)

...makes for an engaging read... (Mediaed.org 2003-02-03)

Synopsis

More Than Meets the Eye's clear structure and explanations have made it a standard text for media students. This new edition has been completely updated to meet the requirements of fast-changing syllabuses. Focused on the essential topics of institution, text and audience, it offers detailed explanations of key terms and issues, illustrating them with numerous examples from across the media. Graeme Burton lays particular stress on the production of meanings through the media, helping students to discover the implications of this process. The coverage of genres and representations has been greatly expanded. Information about media ownership and developments in technology is set out in relation to ideas about the media, how they operate and how they may be understood in relation to society. Major debates such as views on media violence and its influence are investigated as are core concepts such as identity, context and mode of address. Students will find that this book prepares them intellectually to engage with media issues, to conduct media analysis and to write about the media at A level and at an initial degree level.

There are a range of quotations included, plus key questions checking understanding, plus chapter summaries. All of these take account of A level syllabus requirements. Activities and the description of study approaches have been revised to further help students deal with course requirements. The book continues to have useful support sections - a glossary, reading lists, a resource list.

Edition details

• Publisher: Hodder Education
• Publication date: 2001
• Language: English
• ISBN 10: 0340762047
• ISBN 13: 9780340762042
• Binding: Paperback
• Edition number: 3
• Number of pages: 312