Synopsis
An examination of the whole marketing process within a business, designed for A Level Business Studies students. It covers the development of marketing strategies and plans from the results of market research and audits. Current issues are placed within traditional marketing theory.
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Review
Hodder & Stoughton's six book series unashamedly emphasises examination preparation. Through a focus on the main business studies topic areas, the series has considerable potential for those students looking for the definitive business studies text. I would recommend that the series is bought as an additional weapon in a student's armoury, as he/she faces the examination battlefield. (EBEA 2001-04-01)
Synopsis
An examination of the whole marketing process within a business. It covers the development of marketing strategies and plans from the results of market research and audits. Current issues, such as marketing ethics, global marketing and the impact of technology, are placed centrally within traditional marketing theory. All of these aspects are examined in an analytical and evaluative manner, building a critical understanding of marketing in business success. The book is designed for A Level business studies students, with the aim of developing an in-depth understanding of the subject by highlighting analytical and evaluative issues within this area of business activity. The text also seeks to reinforce and enhance examination skills. It is part of a series of six books, which are accompanied by a Teacher's workbook providing photocopiable mark schemes and suggested answers to all the questions.
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A Level Business Studies: Marketing
Seller: AwesomeBooks, Wallingford, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. A Level Business Studies: Marketing This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780340758359
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A Level Business Studies: Marketing
Seller: Bahamut Media, Reading, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780340758359
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Marketing : An Analytical and Evaluative Approach to Business Studies
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 51168721-20