Synopsis
Sport stories and sports coverage are transforming the media. Live sports events are central to the success of new TV services based on subscription and pay-per-view. The antics of sports stars provide a rich source of 'human interest' for the global news and entertainment industry. Sport is big money and the media industries, including the new internet-based providers, are not slow to capitalise on its potential.
Rod Brookes argues that globalisation and commodification have changed the way in which sport is represented in the media and conversely, that the media themselves have played a major role within these processes. Drawing on a wide range of international examples, he shows that sport has historically played a major role in the construction of cultural and social identities and discusses the extent to which globalisation has transformed this role. Above all, media representations of sport raise
complex interrelated issues of nation, 'race' and 'gender' which ultimately have implications for society as a whole.
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About the Author
Rod Brookes is at University of Wales, Cardiff.
"About this title" may belong to another edition of this title.
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Representing Sport (Hodder Arnold Publication)
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Bloomsbury Academic 2002-03-30, 2002
ISBN 10: 0340740523
ISBN 13: 9780340740521
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Representing Sport (Paperback)
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Bloomsbury Publishing PLC, London, 2002
ISBN 10: 0340740523
ISBN 13: 9780340740521
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Paperback. Condition: new. Paperback. Sport stories and sports coverage are transforming the media. Live sports events are central to the success of new TV services based on subscription and pay-per-view. The antics of sports stars provide a rich source of 'human interest' for the global news and entertainment industry. Sport is big money and the media industries, including the new internet-based providers, are not slow to capitalise on its potential.Rod Brookes argues that globalisation and commodification have changed the way in which sport is represented in the media and conversely, that the media themselves have played a major role within these processes. Drawing on a wide range of international examples, he shows that sport has historically played a major role in the construction of cultural and social identities and discusses the extent to which globalisation has transformed this role. Above all, media representations of sport raisecomplex interrelated issues of nation, 'race' and 'gender' which ultimately have implications for society as a whole. Rod Brookes argues that globalisation and commodification have changedthe way in which sport is represented in the media and conversely, thatthe media themselves have played a major role within these processes. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9780340740521
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Representing Sport
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ISBN 10: 0340740523
ISBN 13: 9780340740521
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