Items related to IMS Advertising In Action (Intro Media Stu)

IMS Advertising In Action (Intro Media Stu) - Softcover

Youngson, Niven

 
9780340420416: IMS Advertising In Action (Intro Media Stu)

Synopsis

This is an activity based book, supported by illustrations and is aimed at 12-15 year olds covering an important topic in media studies. It looks behind the glamour of advertisements in magazines and on television, follows a "campaign" and examines the way the industry works - including the role of "watchdog" bodies. Much use is made of authentic materials, and imaginative group and class activities are suggested.

"synopsis" may belong to another edition of this title.