Essent of Bus Comm Infotrac - Softcover

GUFFEY

Softcover

ISBN 10: 0324313926 ISBN 13: 9780324313925

Publisher: Cengage Learning, 1980

Synopsis

This cost-effective workbook presents a streamlined, no-nonsense approach to business communication that includes comprehensive Web resources and unparalleled author support for instructors and students. ESSENTIALS provides a three-in-one learning package: (1) authoritative text, (2) practical workbook, and (3) self-teaching grammar/mechanics handbook. Especially effective for students with outdated or inadequate language skills, ESSENTIALS offers extraordinary digital and printed exercises to help students build confidence as they review grammar, punctuation, and writing guidelines. Textbook chapters teach basic writing skills and then apply these skills to a variety of e-mails, memos, letters, reports, and resumes. Realistic model documents and structured writing assignments build lasting workplace skills. The Seventh Edition of this award-winning favorite features increased coverage of employment communication, communication technology, and professionalism in the workplace.

About this title

Review

"The textbook is easy to read and interesting. The breakdown of material and the humorous illustrations keep it from being boring." "ESSENTIALS is interesting, easy to read, and helpful in day-to-day applications. The student Web site is very informative and helpful at work." "I can see why this is the leading textbook in the field of business communication. I have spent many hours reviewing it, and every time I would think of something to add, it was already there! This is the most comprehensive book I have seen on the subject of communication. It definitely encourages critical thinking in the writing process. Anyone planning to enter the job market would certainly be ready for a job interview after studying the job preparation section of this book. This is an excellent, well-written up-to-date business communication book." "With each new edition, the author incorporates extensive research into the best practices in American offices and businesses. The supplementary materials are comprehensive and creative - they make the course much easier for both instructors and the students."

About the Author

Richard Almonte holds a doctorate in English from McMaster University. He is professor of English and Business Communication in the Faculty of Business, Arts and Design at George Brown College in Toronto, where he teaches courses in Composition and Business Communication as well as electives in Business Journalism and Early Canadian Fiction. A dedicated professional, Mary Ellen Guffey is Professor Emerita of Business from Los Angeles Pierce College. She has taught business communication and business English topics for more than thirty years and has written several market-leading, internationally acclaimed textbooks, including BUSINESS COMMUNICATION: PROCESS AND PRODUCT and ESSENTIALS OF BUSINESS COMMUNICATION. A leader in the field, Dr. Guffey partners with and mentors hundreds of business communication instructors across the country. Her newsletters have a loyal readership around the world while her workshops, articles, websites and other teaching materials help instructors with all levels of experience achieve better results in their courses.

Edition details

• Publisher: Cengage Learning
• Publication date: 1980
• Language: English
• ISBN 10: 0324313926
• ISBN 13: 9780324313925
• Binding: Paperback
• Number of pages: 560